Hot air balloons and cider - what more could you want? Ascension was set up by Matt Billing, a hot air balloonist - with one aim - to make great cider. Starting in 2017, Matt not only endeavours to make the best cider he can, he also makes sure all his cider is made with apples that supermarkets have deemed 'too ugly' for sale. Why not take on food waste by grabbing a cheeky can of Pilot?